Shares of Yahoo and Google were downgraded on the 24th February by an analyst of Caris & Co. citing a slowdown in paid advertising. Yahoo, Google and Valueclick (vlk) were all hit hard.
What is paid advertising? It is a form of online advertising where Ads appear on search result pages returned by a search engine and the advertisers pay based on the number of clicks. For example, when you search for the term 'Ipod' with Google, it would return a list of websites containing various information on the Ipod. However, on the right side of the page are a list of paid advertising. When you click on the links on those links, the advertisers pay Google. Advertisers buy keywords from Google to have their Ads appear.
Some say paid advertising had reached a bubble top in late 2004 with companies such as Ebay and Amazon buying large numbers of keywords. I suspect that the slowdown in paid advertising is only temporary. Paid advertising is one of the most effective forms of online advertising currently available because it is essentially a pay-as-you-see-results system. Advertisers can theoretically pay nothing if the search engine do not bring potential customers to their doors. Online advertising is going to continue its growth after this short slowdown. This creates a great opportunity to pick up some shares of Yahoo and Google while they are beaten down.
Happy investing!
I'll leave you with a good book I've read with an excellent chapter on Yahoo and their advertising businesses:
Subscribe to:
Post Comments (Atom)
24 comments:
Top Yahoo Position was actually the information I was looking for when I found your blog. Slowdown in Internet Advertising? is certainly a great topic Investment owl... Are you interested in trading links between our sites?
I love your blog Investment owl. How long has it been on-line? Reason I ask is I am doing a ton of work in the area of web hosting company for small business and will probably end up starting a blog of my own. Funny how the internet brought me here when I was doing searches on web hosting company for small business. Oh well, I am glad it did. Keep up the great blogging and I am sure I will visit Slowdown in Internet Advertising? again!!
I love your blog Investment owl. How long has it been on-line? Reason I ask is I am doing a ton of work in the area of web hosting company for small business and will probably end up starting a blog of my own. Funny how the internet brought me here when I was doing searches on web hosting company for small business. Oh well, I am glad it did. Keep up the great blogging and I am sure I will visit Slowdown in Internet Advertising? again!!
Well I just got back from the gym and I am beat. I am currently doing some research on commercial web hosting and stumbled across your blog. Which cracks me up really. The internet can certainly land you off base sometimes. Even though Slowdown in Internet Advertising? is not completely related I think it is a cool blog. I have read back through the archives and lots of people make some very good points. Well I have been on-line forever it seems. I need to continue to plug away at commercial web hosting. If you have the energy swing by commercial web hosting. I try to update my site weekly and maybe you will see something you like. I already snagged your URL and put it in my favorites. If you do not mind I will be back again. Great job!
I have been on-line searching for hours for information regarding computing web hosting and stumbled across your blog during my journey :-) Investment owl your blog is really amazing! Keep up the great work. Obviously my search on computing web hosting was way off when compared to Slowdown in Internet Advertising? and find it funny how it landed me here. The internet is a funny thing. Anyways, great job on your blogging and keep up the good work! I been searching for computing web hosting for over 2 hours and needed a break from it. I started reading your blog and really started getting into it.
P.S I will add you to my favorites so I can come back and visit later
P.S.S If you want to bookmark my site I am at computing web hosting. You never know you may find some good deals!
I love your blog Investment owl. How long has it been on-line? Reason I ask is I am doing a ton of work in the area of web hosting company for small business and will probably end up starting a blog of my own. Funny how the internet brought me here when I was doing searches on web hosting company for small business. Oh well, I am glad it did. Keep up the great blogging and I am sure I will visit Slowdown in Internet Advertising? again!!
Hey this blog is not about net web hosting. Silly internet bringing me here :-) Funny I have been doing hours of research on net web hosting and it brought me to your blog on Slowdown in Internet Advertising?. The web plays funny games sometimes. Anyways, I was reading your blog Investment owl and I think it is really cool. Keep up the great work.
If you do not mind I will snag your blog and put it in my favorites. I read a ton of stuff on here that interested me. Keep blogging away :-)
Hey Investment owl. Very nice blog :0) I just got inside from washing and waxing my truck. It is my baby. Took me 2 hours though. So I settled down into my basement and started doing some web surfing. Anyways I am in the process of grabbing my masters degree and have spent the last 6 months researching lowcost web hosting. In the midst of my surfing I landed smack dab in the middle of your blog. I hope you do not think I am intruding but I must say it is great blog. Even though Slowdown in Internet Advertising? is way off base from lowcost web hosting I found myself cruising through your blog archives for the last half hour :0) You have some nice blogging friends. Anyways, I need to get back to my mission. I wrote don’t your url and feel free to visit me here at lowcost web hosting. I am so busy so I can only update my site monthly. Keep up the great work.
I love your blog Investment owl. How long has it been on-line? Reason I ask is I am doing a ton of work in the area of commercial web hosting and will probably end up starting a blog of my own. Funny how the internet brought me here when I was doing searches on commercial web hosting. Oh well, I am glad it did. Keep up the great blogging and I am sure I will visit Slowdown in Internet Advertising? again!!
Hi Investment owl your blog is really great! Wow :-) As I was out blog surfing and surfing the web for detailed info on commercial web hosting I stumbled across your blog. Obviously my search landed me here and it is a little off subject compared to Slowdown in Internet Advertising?, but I am certainly glad I did come across your blog. Did I already tell you I like it! If you would not mind, I would like to add your link to my "favorites" page to come back and read again sometime. Should you ever need it, there's lots of information on this site about commercial web hosting. Again, great blog and keep up the great work!
Sad to say I just got back from a bowling tournament and decided to log in and do some websurfing. Investment owl I love your blog. I had some very good laughs. I am doing a paper on calgary web hosting and have been downloading information for the last hour. I don’t know how I came across Slowdown in Internet Advertising? but I am glad I did. It has set me back a little because I have spent the last hour reading your archives. If you don’t mind I would like to add you to my favorites so I can back again and read some more. Well I need to get back to calgary web hosting. I am almost finished with it. Great job.
p.s some very good points on your blog
Hey this blog is not about web hosting company for small business. Silly internet bringing me here :-) Funny I have been doing hours of research on web hosting company for small business and it brought me to your blog on Slowdown in Internet Advertising?. The web plays funny games sometimes. Anyways, I was reading your blog Investment owl and I think it is really cool. Keep up the great work.
If you do not mind I will snag your blog and put it in my favorites. I read a ton of stuff on here that interested me. Keep blogging away :-)
Hey Investment owl. Very nice blog :0) I just got inside from washing and waxing my truck. It is my baby. Took me 2 hours though. So I settled down into my basement and started doing some web surfing. Anyways I am in the process of grabbing my masters degree and have spent the last 6 months researching best web hosting company. In the midst of my surfing I landed smack dab in the middle of your blog. I hope you do not think I am intruding but I must say it is great blog. Even though Slowdown in Internet Advertising? is way off base from best web hosting company I found myself cruising through your blog archives for the last half hour :0) You have some nice blogging friends. Anyways, I need to get back to my mission. I wrote don’t your url and feel free to visit me here at best web hosting company. I am so busy so I can only update my site monthly. Keep up the great work.
Hey this blog is not about small business web hosting services. Silly internet bringing me here :-) Funny I have been doing hours of research on small business web hosting services and it brought me to your blog on Slowdown in Internet Advertising?. The web plays funny games sometimes. Anyways, I was reading your blog Investment owl and I think it is really cool. Keep up the great work.
If you do not mind I will snag your blog and put it in my favorites. I read a ton of stuff on here that interested me. Keep blogging away :-)
Sad to say I just got back from a bowling tournament and decided to log in and do some websurfing. Investment owl I love your blog. I had some very good laughs. I am doing a paper on personal web site hosting and have been downloading information for the last hour. I don’t know how I came across Slowdown in Internet Advertising? but I am glad I did. It has set me back a little because I have spent the last hour reading your archives. If you don’t mind I would like to add you to my favorites so I can back again and read some more. Well I need to get back to personal web site hosting. I am almost finished with it. Great job.
p.s some very good points on your blog
Well this blog certainly is not about commercial web hosting. What the heck! I guess the internet can play some tricks on us sometimes. I have been on-line for two hours
researching commercial web hosting and came tumbling across your blog. I LOVE IT! I needed a break from commercial web hosting anyways :-) If you don't mind I want to add your
blog to my favorites list so I can come back later on and read some more stuff. Well I guess I should get back to researching commercial web hosting.
Even though my search is not on Slowdown in Internet Advertising? I am glad I came across your blog. Keep blogging away!
Hey Investment owl. Very nice blog :0) I just got inside from washing and waxing my truck. It is my baby. Took me 2 hours though. So I settled down into my basement and started doing some web surfing. Anyways I am in the process of grabbing my masters degree and have spent the last 6 months researching net web hosting. In the midst of my surfing I landed smack dab in the middle of your blog. I hope you do not think I am intruding but I must say it is great blog. Even though Slowdown in Internet Advertising? is way off base from net web hosting I found myself cruising through your blog archives for the last half hour :0) You have some nice blogging friends. Anyways, I need to get back to my mission. I wrote don’t your url and feel free to visit me here at net web hosting. I am so busy so I can only update my site monthly. Keep up the great work.
Hi great Blog alot of interesting information and will bookmark it for later use. I found a great blog about online advertising you can check it out here http://www.FiftyGsPlus.com You can get Thousands of dollars worth of software and advertise to millions. Investment owl Slowdown in Internet Advertising? So if your looking for a great way to advertise your products/services this is a great place to look. online advertising http://www.FiftyGsPlus.com And thanks for reading this blog
I love your blog Investment owl. How long has it been on-line? Reason I ask is I am doing a ton of work in the area of commercial web hosting and will probably end up starting a blog of my own. Funny how the internet brought me here when I was doing searches on commercial web hosting. Oh well, I am glad it did. Keep up the great blogging and I am sure I will visit Slowdown in Internet Advertising? again!!
Wow, nice post! I will definately bookmark it. if you're free please visit my site internet advertising related site. You might find it interesting.
Investment owl,
I was looking at your blog post
about google advertising .
You can now place a link to
your website on our website for free. See:
http://www.quickregister.net/infowizards
We get over 18,000 visitors per day.
Many search under google advertising .
We have a special category for google advertising
in our search engine friendly directory.
Your listing will be spidered by the search
engines under google advertising .
We hope you find this to be a
good opportunity for some free
advertising.
Good luck,
John,
http://www.quickregister.net
Free Search Engine Submission Service.
Thank you!
[url=http://slvtdwaz.com/juwe/icxh.html]My homepage[/url] | [url=http://cpqdpyns.com/gcae/lmmq.html]Cool site[/url]
Thank you!
My homepage | Please visit
Well done!
http://slvtdwaz.com/juwe/icxh.html | http://ztvcados.com/urkb/wxsv.html
Post a Comment